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Music Business Ground Zero Masterclass
Starting the Business
Intro (0:59)
Importance of a Business Plan (7:56)
Business Registration
Financials and Funding
Intro (1:44)
Bank Account
Raising Working Capital
Identifying & Building Your Brand
Intro (1:29)
“What are the ‘3 Es’ of Branding?
Defining Your Brand (13:40)
Making the Music
Intro (2:11)
"All It Takes Is One"
Songwriting Mechanics (27:46)
Recording the Song
Intro (1:53)
Choosing a Recording Studio
Collecting Your Studio Sessions
Mastering and Metadata (8:51)
Music Registration
Intro (1:20)
Terms
Registering your Music (Copyrights) (5:39)
PRO's (Performing Rights Organization)
Split Sheets (7:13)
Types of Royalties
What Are Royalties
Artist Royalties
Songwriter Royalties
Video Lectures (20:14)
Building Your Team
Intro (1:34)
Building Your Team (3:17)
Marketing Your Content (Before the Release)
Intro (1:40)
Determine Your Budget
Marketing Must Have's
Website
Electronic Press Kit (4:53)
New Outlooks on Social Media
"Let's Put This Music Out"
Intro (1:08)
Distribution Channels
Building a Market (After the Release)
Intro (1:27)
Promoting The Record
Social Media (Being Active, Engaging Your fans) (7:00)
"Hey Mr. DJ" (7:50)
Pop Up Shops (In Stores)
Blogs
Hitting the Stage (6:49)
Email Lists (6:45)
Live Music Reviews
New and Future Opportunities in the Music Industry
Intro (0:45)
New and Future Opportunities in the Music Industry
Music in Mobile Applications
Closing Out The Year
Intro (1:14)
Doing Your Business Taxes (10:49)
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Promoting The Record
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