As a recording artist, you’ve built a solid social media following, people are talking about you, but you can’t figure out why you’re not making a single penny from your music. This course examines the key components of building the proper foundation. Students will learn how to properly structure their business as a creative, how to identify their brand, how and when to start marketing, and much more.

This course is for:

  • independent artists looking to increase brand awareness
  • managers who are interested scaling their artists' career
  • recording artists who want to increase their presence in the music industry

In this course, you will:

  • understand the fundamentals of online marketing
  • gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business
  • learn specific approaches for building an engaged community, applying different forms of media for visibility, and utilizing professional marketing tools to plan
  • learn how to plan and support a product release, create and execute an integrated marketing campaign
  • understand the new and future opportunities in the music industry

COURSE CURRICULUM

  Monetization & Logistics
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  Instagram For Business
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  Social Media Management
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  Building Your Website
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  Create Consistent Content
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  Making Money
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  Promoting Your Music
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  Get Palylisted
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  Staying Motivated
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  ***DIAMONDS***
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  Real Life Networking
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  Dj's and Radio
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  The College Market
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Thomas received his BBA in Management Information Systems from Francis Marion University and later went on to pursue his MBA in Management Information Systems from Univ. of Phoenix. His most recent accomplishment was graduating from Full Sail University with a Masters of Science Degree in Entertainment Business.

With a passion for audio engineering, he's worked with both independent and national recording artists, and has managed to become a household name amongst the independent music industry. Over the years, he's had the opportunity to attend a sit down at, major record label, Roc Nation, and has managed to build many unique relationships with a host of music industry enthusiasts.

In 2014, Thomas opened his first recording studio. Due to the community’s response of the recording studio’s work and contribution to the area, he decided to dive into the education system by offering a online program in hopes to help lead aspiring musicians and recording artists in a more profitable direction.